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Hey!

I started on Instagram in 2023.

One platform. Zero followers. No idea what I was doing.

Today, I'm active on 7 social media platforms: Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, TikTok, and Threads.

And here's the crazy part.

I get so many inbound leads I don't even do outbound anymore.

No cold emails. No cold DMs. No chasing people down.

They come to me. Every single day.

Let me walk you through the details. But first, let’s take a look at this week’s news👇

🎯 YouTube tests a video highlights preview feature that could replace thumbnails, giving users more context before clicking and forcing creators to focus on stronger hooks and key moments.

✈️ Google and American Airlines use AI to reduce contrails by 62%, showcasing sustainable applications of machine learning.

📸 Instagram adds AI transition tools for Stories, allowing users to turn static images into animated video-like content directly within the app.

🏭 SpaceX and Tesla announce two advanced AI chip factories in Austin, boosting AI hardware production for robots and data centers.

🎥 Videos with human presence in the first few seconds significantly boost Reels engagement, highlighting the importance of face-first content for retention and performance.

📚 AACR 2026 features new AI‑driven oncology data presentations showing advances in cancer research with machine learning.

P.S. This image was created with ViralSky.ai. Just describe what you want, and it generates the image in seconds🙌

Most founders hide behind their company logo. That's a mistake.

Here's why your personal profile is the most powerful lead generation tool you have and how I went from chasing leads to having them chase me👇

Leads that come through your personal brand are 7x more likely to convert than leads from a company page.

7 times. And yet most founders still hide behind logos. I hear the same excuses over and over.

"This feels cringe."

"What works for them won't work for me."

"I want to do it my way."

"I'm not doing it for the money."

That's ego talking.

Quick Win: Post one piece of content on your personal profile today. Just one. Share a lesson you learned this week. That's how you start.

I didn't figure this out overnight. I studied people who were already winning.

Copied what worked. Improved it. Added reps. Moved before I felt ready.

Your Action Plan:

Confusing, jargon-packed, and time-consuming. Or quick, direct, and actually enjoyable.

Easy choice.

There’s a reason over 4 million professionals read Morning Brew instead of traditional business media. The facts hit harder, it’s built to be skimmed, and for once, business news is something you actually look forward to reading.

Try Morning Brew’s newsletter for free and realize just how good business news can be.

Check it out

If you're serious about your business in 2026 this is what matters.

Build a personal brand first. Not a logo. Not a company page.

Turn your personal profile into a content engine. Then send traffic to your business.

Start Here: Pick ONE platform. LinkedIn if B2B. Instagram if visual. X if thought leadership. Master one before adding more.

When I started, I had one platform.

Now I have 7.

Facebook. Instagram. X. LinkedIn. YouTube. TikTok. Threads.

All personal brands. All content engines. All driving inbound leads.

I don't send cold emails anymore. I don't chase people in DMs. I don't do outbound.

The leads come to me. Every day. Ready to buy. Already convinced.

Reality Check: Your company page reaches 2% of followers. Your personal profile reaches 10-15%. Same content. 5-7x more eyes. That's why personal wins.

Don't make these errors:

❌ Posting only product promotions (nobody cares about your product, they care about their problems)

❌ Being inconsistent (posting 3 times then disappearing for 2 weeks kills momentum)

❌ Waiting for perfection (your first 100 posts will suck, post them anyway)

✅ Do this instead: Share lessons. Tell stories. Give value. Sell occasionally.

Want to build a personal brand that drives inbound leads like mine?

Check out ViralSky.ai. This tool helps me to generate viral posts and threads that bring people to me instead of me chasing them.

All the best,

René