This Word Will 2x Your Engagement

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Hey!

You spend hours creating content, you post it… and get a low engagement, few comments, people scroll right past.

You know your content is good, but something isn't clicking.

I discovered something that made a HUGE difference.

One word. Just three letters, and that doubled my engagement overnight.

I'll show you exactly how it works.

But first, let's take a look at what happened this week👇

📰 Important News

🔌Microsoft exploring high-temperature superconducting cables for data centers to boost power density without expanding footprint.

📸 Meta experimenting with "Instants" standalone app for quick, no-edit photo sharing based on Instagram Shots feature.

🌐 Cisco launches new AI networking chip to speed data movement in large AI clusters.

📺 YouTube rolls out latest feature updates including new auto-caption and mute improvements.

📱Samsung announces February 25 Galaxy Unpacked event showcasing "next AI phone" with personal, adaptive intelligence.

🦋 Bluesky's growth has slowed but continues seeing steady user increases in early 2026.

The "YOU" Psychology Hack

This word "You"

Your brain can't tell the difference between "you" in a post and someone actually talking to you in person.

When you read "people should do this," your brain thinks "not about me."

When you read "you should do this," your brain thinks "wait, they're talking to ME."

That's the whole trick.

Personal = attention.

Here's How to Use It

Replace these words in everything you write.

"People" becomes "You" 

Before: "Here’s how people can…"

After: "Here’s how you can"

"The strategy" becomes "Your strategy" 

Before: "Anyone can now create…"

After: "You can now create…"

See the difference?

First version = lecture.

Second version = personal conversation.

Even the biggest creators like Rourke are using this hack too👇️ 

Do This Right Now

Open your last post. Find every "people," "everyone," "anyone." Replace them all with "you" or "your."

I tested this with identical content. The "you" version got 2x more comments and way higher watch time.

Why? Because humans pay attention when it's about them. That's just how our brains work.

Look, I know you've read a hundred tips before. But this one is different.

No fancy tools. No complicated strategies. Just change a few words and watch your engagement climb.

The best part? You can do this in the next 5 minutes.

Your next post can perform better than anything you've posted this month.

All because you decided to make it personal.

That's the power of one simple word “You”🙌

Want more hacks like this?

I made a PDF sharing 44 Social Media Marketing Hacks I’ve learned over the past 10 years.

Watch my new Valentine’s reel made with Nano Banana Pro + Kling 3

All the best,

René