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What happens when you throw out the GTM playbook
That investor was wrong. Gamma is now worth $2B, with 50M users and more than half their growth driven by word of mouth.
They're one of 6 AI-native startups in HubSpot for Startups' free Bold Bets Playbook. Replit grew revenue 50x after half the team pushed back on the strategy. Ramp generated 100M+ views from a single stunt. Clay's co-founder wouldn't hang up a sales call until the prospect DMed him in Slack.
Each one took a GTM risk most founders would never greenlight. Each one paid off.
Hey!
It's a new week, so here's my new formula for you.
The Newsjacking Formula.
When news breaks, you have 1-2 days to go viral.
Miss it, and someone else gets your views.
Here's how to be first every single time (but take a quick look at this week’s news)👇
🚨IMPORTANT: This website just dropped lifetime deals! Check out ViralSky, a tool that helps you create posts, threads, and images. Get lifetime access for just $149 (normally $200). Only 10–30 lifetime deals left… buy once, use FOREVER. All plans include future updates + priority support.
📰 Important News
💼 LinkedIn added more post analytics insights, giving creators deeper data on profile visits, audience engagement, and how content contributes to follower growth.
📉 The AI stock rally hit a speed bump as tech shares plunged across Asia, with investors pulling back from AI-related stocks after concerns about valuations and interest rates.
🛰️ Google will reportedly pay SpaceX around $290 million per month to use Starlink infrastructure, helping expand connectivity and support growing AI and cloud demands.
🍎 Apple is expected to unveil a smarter Siri and new AI features at WWDC 2026, signaling a major expansion of AI across the Apple ecosystem.
📺 YouTube ended its product-tag experiment on videos, shifting focus toward other shopping features after seeing limited adoption from creators and viewers.
🤖 The UK government will pilot an AI-powered work assistant to help job seekers find opportunities and receive career guidance.
⚡ The Newsjacking Formula
The Problem:
You create great content. But it gets buried because you're posting at the wrong time.
Meanwhile, other creators ride trending topics to millions of views.
The Formula:
Step 1/ Set Up Google Alerts for Your Niche
Create alerts for:
Industry keywords
Competitor names
Trending topics
Breaking news terms
You'll know when news breaks before most people even see it. Or go to viralsky.ai and go to “News Generator.”
Important news are added there daily.
Step 2/ Prepare Templates in Advance
Don't waste time thinking what to post. Have these ready:
Template 1: "How [news] affects [your industry]"
Template 2: "What [news] means for [your audience]"
Template 3: "The real truth about [news] nobody's talking about"
When news breaks, put it in ChatGPT, Claude or other AI. Generate it fast and post in minutes.
Alternatively, you can insert an article link into “custom topic” and viralsky.ai will generate your content in seconds without any prompting whatsoever.
Step 3/ Add Your Contrarian Angle
Major media covers the obvious take.
You need the angle they're NOT covering.
Example: When ChatGPT launched, everyone said "AI is amazing!"
Smart marketers posted: "Why ChatGPT will kill your business if you don't adapt NOW."
Contrarian = clicks.
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Step 4/ Move Fast (You Have 1 Day)
First movers get 90% of the views.
If you post late, you're already behind.
Speed beats perfection every time.
Step 5/ Activate Your Content Mafia
Don't post alone.
Get 5-10 people to:
Share immediately
Comment within 5 minutes
Engage with your content
This pushes your post into trending.
Example:
When ChatGPT launched, smart marketers immediately posted:
"How to use ChatGPT for [marketing]"
"How to use ChatGPT for [sales]"
"How to use ChatGPT for [design]"
They rode the wave to millions of views.
Most creators wait to see if news is "big enough."
By the time they post, it's too late.
Post fast. Delete later if it doesn't work.
No overthinking.
No rewriting.
No wasting time.
ViralSky is built specifically for newsjacking and viral social posts so it knows how to frame breaking news in a way that stops the scroll.
That’s the difference. ChatGPT gives you generic content.
ViralSky is trained to turn trending news into viral posts fast.
When speed matters, having the news + the post in one place changes everything.
Go viral now!🙌
🚨IMPORTANT: There’s a lifetime deal for 5 more days running for ViralSky! Get lifetime access for just $149 (normally $200). Only 10–30 lifetime deals left… buy once, use FOREVER. All plans include future updates + priority support.
All the best,
René
