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Hey!
Gary Vee just dropped his framework for social media growth in 2026.
No hacks, no shortcuts, just three principles that separate people who grow from people who quit.
He calls it “DVL (Depth, Volume, Live).”
I'm breaking down exactly what he means and how you can use it starting today.
Before we dive in, let’s take a quick look at this week's news👇
📰 Important News
📸 Meta released standalone app for disappearing photos similar to Snapchat, emphasizing raw unedited sharing with "real life, real quick" tagline.
🚀 OpenAI launches ChatGPT Images 2.0 with “thinking” capability, allowing the model to plan and refine outputs before generating images.
💬 Threads officially launches “live chats” for real-time event discussions, starting with NBA playoffs integration.
🧠 Google reveals that 75% of its new code is now AI-generated, showing how deeply AI is embedded in engineering workflows.
⚡ X introduces AI-powered topic timelines using Grok, aiming to personalize feeds beyond follower-based content.
⚡ Google DeepMind introduces autonomous research agents powered by Gemini, moving toward self-improving AI systems.
Gary Vee gets 100+ DMs every week saying the same thing.
"I'm posting but not growing."
Then he checks and they've posted once a day for three weeks and expect to blow up.
His response: It's about discipline, not hacks.
The DVL formula is what separates creators who grow from creators who quit.
Here's what it means👇
1/ Depth: Go deep with the few you have
Most people want thousands of followers but ignore the 13 they already have.
Gary's advice: Reply to every comment and DM if you have less than 10,000 followers.
From 2007-2011, he replied to every single tweet he got. That's how he built his foundation.
You don't need millions to win, you need 10,000 true fans who will pay you $5 a month.
That's $50,000 a month or $600,000 a year.
Stop chasing the many and start serving the few who actually care.
Go to your last five posts right now and reply to every comment.
Check your DMs and engage with everyone who reached out.
The depth of your relationships matters more than the size of your audience.
2/ Volume: You're not posting enough (and you're on too few platforms)
Gary's blunt take: There's no such thing as posting too much.
You're going to post tomorrow and nine people will see it.
There are eight billion people on Earth.
You need to be on seven platforms minimum: X, Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest.
Most people are one dimensional and only post on Instagram.
That's a dangerous game because platforms don't last forever.
Gary's seen posts get 70,000 views three times, then the fourth variation hits 6.3 million.
Volume creates opportunities for virality.
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And here's the YouTube Shorts hack: It's the second biggest search engine in the world.
Name your Shorts for search, not just trends.
That video can live and get discovered for years, unlike Instagram Reels or TikTok.
Post more, post everywhere, and don't stop.
3/ Live: The most underrated growth lever on the internet right now
TikTok Live is massively underpriced attention.
If you go live every day for 30 minutes, you create new fans while the algorithm pushes you to non-followers.
The longer you're live, the more discovery you get.
Gary wishes he did more of this but he's running 10 businesses.
Live social shopping is exploding in 2026.
People are making serious income by going live and selling products directly.
You need a co-host, a solid hook you repeat every 5-50 seconds, and a giveaway strategy.
The signal you're doing it right: Sales happen fast.
Go live while you're eating lunch, working, or just talking.
You don't need a perfect setup, you just need to show up.
What you do next
The DVL formula only works if you actually use it.
Pick one thing right now: reply to every comment on your last post, post on two new platforms this week, or go live tomorrow for 30 minutes.
Don't wait, don't overthink, just pick one and do it today!
That's the difference between the 2% who grow and the 98% who stay stuck.
PP.S. Struggling with writing content? This tool can help you with that… it creates viral posts and threads in seconds🙌
All the best,
René
