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Hey!
The number one question creators ask is: what should I post?
Most people overthink it and end up posting nothing.
Gary Vee has the answer and it's brutally simple. It's called "Document, Don't Create."
Here's exactly what he means and why it works (but first, this week's biggest news)👇
PS: We recently dropped lifetime deals for ViralSky, SkySnail, and Anderro. Only 50-60 left out of 100 plans for each tool. Buy once, use FOREVER. You can save up to $11,500+ on the tools I personally use to build my empire. Grab your slot now!
📰 Important News
🧠 LinkedIn is using AI-powered recommendation systems to improve feed relevance and personalize what users see across the platform.
📈 Alphabet is surging toward Nvidia's valuation as comprehensive AI strategy drives outsized market value across search, cloud, and consumer products.
📺 Instagram is exploring long-form content for connected TVs, signaling a shift beyond short-form video dominance.
🔐 Google says it stopped hackers from using AI to exploit a previously unknown cybersecurity vulnerability, signaling a new era of AI-powered cyberattacks.
🎯 Pinterest improved ad targeting relevance by up to 300% using AI-powered discovery and recommendation systems.
🚀 NVIDIA deployed GPT-5.5-powered Codex tools to over 10,000 employees, with engineers reporting major productivity gains.
Gary Vee's Document, Don't Create Strategy
Most people think they need one perfect piece of content before they can post.
Gary says that hunger for perfection is what's crippling them.
What Gary means? Think The Kardashians versus Star Wars. One is documenting real life, the other is creating fantasy. Document your real journey instead of trying to create perfection.
The Strategy
Talk about your process, not the advice you "think" you should be giving. That's the difference between "You should..." and "my intuition says..."
Pick something to get good at: piano, golf, cooking, guitar, anything. Post 1-2 pieces daily across 7-10 platforms. Gary knows one in every 10,000 people doing this will see their life change. He has 15 years of DMs proving it.
The Power of Storytelling
What's foundational is storytelling. As we go into an AI world, better storytellers are gonna win even more.
It's not just "I'm picking back up the guitar." It's "I'm picking it up because my great uncle who taught me passed away, and I got re-inspired at the funeral."
In your 19th post, you edit in a photo of you and your great uncle.
Now, all of a sudden, this is content creation. You gotta make the world care.
The Death of the Facade
Vulnerability makes content creation easier. We're done with the facade. We want to see the struggle because it makes people more human.
The topic doesn't matter. Someone saying "I want to be a good woodworker" might seem boring, but there could be 5 million followers there.
"I want to be good at cooking" should be thought through the lens of "I want to be good at baking cookies because my grandma used to do it."
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Training Wheels for Every Age
This puts almost everyone in the game, especially the 50 to 90-year-old set. There are so many people that are inherently curious and genuinely interesting.
Documenting yourself getting into your kids' stuff is a huge opportunity.
A lawyer mom or dad documenting getting better at Fortnite to play with their son or daughter? That's a sweet thing.
Breaking the Plateau
If Gary sold everything and wanted to be a full-time content creator today, his pillar would probably be learning how to fly a kite. He's tried 30 times in his youth and they're impossible.
Or getting better at golf because his brother's been killing him. This opens up a whole new audience even if you've been stale for three years.
Document Document Document
Getting good at something is one of the easier things to be the pillar you do your content on. Why do you want to get better at it? Over-communicate it and over-document yourself doing new things.
If you're picking up wine because you have a new relationship and she loves wine, that makes it more interesting.
The storytelling matters. Starting is the biggest hurdle. Pick up your smartphone and just start talking about what's important to you. Keep doing it for five years.
What you do next
Pick one thing you want to get better at and start documenting tonight.
Post 1-2 pieces daily across 7-10 platforms for 200 days, then keep going for five years.
One in 10,000 people will actually do this and see their life change… be that person 🙌
PS: We recently dropped lifetime deals for ViralSky, SkySnail, and Anderro. Only 70-80 left out of 100 plans for each tool. Buy once, use FOREVER. You can save up to $11,500+ on the tools I personally use to build my empire. Grab your slot now!
All the best,
René
