Last month, 48% of visitors to documentation sites across Mintlify were AI agents, not humans.

Claude Code, Cursor, and other coding agents are becoming the actual customers reading your docs. And they read everything.

This changes what good documentation means. Humans skim and forgive gaps. Agents methodically check every endpoint, read every guide, and compare you against alternatives with zero fatigue.

Your docs aren't just helping users anymore. They're your product's first interview with the machines deciding whether to recommend you.

That means: clear schema markup so agents can parse your content, real benchmarks instead of marketing fluff, open endpoints agents can actually test, and honest comparisons that emphasize strengths without hype.

Mintlify powers documentation for over 20,000 companies, reaching 100M+ people every year. We just raised a $45M Series B led by @a16z and @SalesforceVC to build the knowledge layer for the agent era.

Make Your Docs Agent-Ready

Hey!

Social media is changing fast.

And honestly? The brands growing in 2026 aren’t just posting more content…

They’re building communities, personalities, and experiences people actually care about.

Here are 7 major social media trends shaping 2026.

But let’s check first this week's biggest news👇

🚨These websites just dropped lifetime deals! Check ViralSky, SkySnail, and Anderro. Only 10–30 lifetime deals left… buy once, use FOREVER. All plans include future updates + priority support.

1/ ViralSky - Create posts, threads and images for life for just $149 (down from $200)

2/ SkySnail - Generate engaging YT thumbnails & reel covers for life for only $199 (down from $300)

3/ Anderro - Launch your affiliate program + get added to a marketplace for only $399 (down from $497)

Grab your slot now🙌

🤝 Meta hires Snap’s former Director of Global Content Partnerships, aiming to strengthen celebrity, creator, and influencer engagement as it expands its AI glasses and device strategy.

🤖 Anthropic has reportedly confidentially filed for an IPO, potentially beating OpenAI to the public markets as the AI race intensifies.

🏳️‍🌈 TikTok announces its Pride Month 2026 programming, highlighting LGBTQIA+ creators, community storytelling, live events, and inclusive content initiatives across the platform.

📰 The New York Times publisher warned that AI companies are making choices that could "violate settled law" and cause significant harm to journalism and publishers.

🧠 LinkedIn shares chatbot optimization tips to help brands improve content planning, visibility, and discoverability in AI-powered search and conversational tools.

Most creators are chasing the wrong things. They're following trends that don't move the needle. Here are the seven that actually do.

Apply these and you'll stand out from everyone else👇

Stop repurposing the same video for every platform.

GoPro creates different versions for each platform. Short-form Reels on Instagram. Longer content on YouTube. They partnered with cooking influencer Susi Vidal and created a cooking video on a GoPro. Completely different from their typical adventure content. But it worked because they adapted to the platform and audience.

68% of marketing leaders say YouTube drives the most business impact. Instagram Reels go up to 20 minutes. YouTube Shorts up to 3 minutes.

Your TikTok audience wants different content than your YouTube audience.

Takeaway: Adapt content to each platform. Collaborate with creators outside your niche.

97% of marketing leaders say creators must know how to use AI.

But 52% of users are concerned about undisclosed AI-generated content.

Heinz tested this in 2022. They asked AI tools what ketchup looks like. All images resembled Heinz bottles. Like humans, bots prefer Heinz.

65% of users are comfortable with AI for customer service on social. But they hate undisclosed AI ads and virtual influencers.

Use AI for execution. Keep creative direction human. Always disclose AI use.

Takeaway: AI handles basics. You handle direction and personality. Transparency builds trust.

When researchers asked audiences what they want from brands, two things tied first: interacting with brands (58%) and original content series (57%).

Because series build recurring characters. People recognize the format and come back.

Shameless Media created "The Shoffice" - an Office-style workplace series with raw footage of their team. It worked so well they made a spinoff called "Out of Shoffice."

People didn't follow Shameless before. But they follow the characters and format.

Creator Angelo Castillo said: "People follow people, not brands. Audiences want personality and consistency from faces they recognize."

Two types of content crush it: raw, unedited videos AND highly cinematic content. Both work because they're consistent.

Takeaway: Commit to a series format. Consistency builds loyal followers who want the next episode.

Join beehiiv live on July 16th at 1PM ET for a first look at the future of audience-led business.

This isn’t just another feature launch (though there will be plenty of those). It’s a look at a more connected future for creators and brands that are tired of juggling disconnected tools, platforms, and data.

If you care about building an audience online, this is worth your time.

Reserve your spot.

Socials are saturated. Brands post 10x per day on average. That's noise.

Winners aren't louder. They're more intentional.

Sophia James posted seven videos assigning viewers to "groups." The seventh got 84 million views and 9 million likes.

It went viral because people wanted to belong to "Group 7." Thousands of creators proudly declared their status. Fenty Beauty commented, "group 7 the baddest we don't make the rules."

That's the human desire to belong. That's what converts viewers into loyal followers.

When you focus on community, virality follows naturally. My 114k+ likes video proves it👇People came for the useful AI image prompts, stayed for the knowledge. Real value beats hype every time.

The strategy: treat your audience like a community. Give them inside jokes. Make them proud to be part of your story.

Takeaway: Stop chasing viral moments. Build community. Create content that makes people feel seen and like they belong.

Listening isn't enough. You need to respond.

Three-quarters of social users expect brands to reply within 24 hours. Most said if a brand doesn't respond, they'll buy from a competitor.

Gen Z wants brands to interact in smaller spaces and create surprise-and-delight moments. Emerging platforms like Substack are exploding.

Why? Direct audience access without algorithm interference.

Community management is becoming the key marketing trend. Budgets are shifting to social listening tools and specialized managers.

Takeaway: Reply within 24 hours. Build micro-communities on emerging platforms. Monitor sentiment and anticipate needs.

46% of social media users don't want AI influencers. They feel when something wasn't made by a real person.

Brands getting genuine engagement build recognizable characters and brand worlds that feel distinctly theirs.

Square's "See you in the neighborhood" series features real businesses using their payment technology. Real entrepreneurs. Real stories.

That's why it works. It feels human.

Tameka Bazile said: "Audiences can feel when something wasn't made by a real person. They crave human tone, real experience, and imperfections that make content relatable."

When you're transparent about real numbers, people trust you more. I shared my real profit numbers, not just revenue. People engaged massively because they saw the truth, not the hype. Authenticity drives deep engagement.

The more brands lean into AI content, the more users cling to what's real: human creators telling authentic stories.

Takeaway: Show your real face, voice, and perspective. Partner with human creators. Focus on storytelling that reflects real experience.

One in three consumers skip Google and search on TikTok, Instagram, or YouTube instead.

For Gen Z, more than half skip Google. They're looking for product reviews, how-tos, product demos, and buying guides.

Reddit, YouTube, and Instagram posts now show up in Google search results.

Social content satisfies search engines' E-E-A-T criteria through engagement and virality.

Takeaway: Answer the questions your audience searches for on TikTok and Instagram. Optimize for social search.

There's too much content everywhere. The winners are the ones who post less but post better. People follow real people, not brands.

🚨These websites just dropped lifetime deals! Check ViralSky, SkySnail, and Anderro. Only 10–30 lifetime deals left… buy once, use FOREVER. All plans include future updates + priority support.

1/ ViralSky - Create posts, threads and images for life for just $149 (down from $200)

2/ SkySnail - Generate engaging YT thumbnails & reel covers for life for only $199 (down from $300)

3/ Anderro - Launch your affiliate program + get added to a marketplace for only $399 (down from $497)

Grab your slot now🙌

All the best,

René